April 1, 2025

Flow State's quarterly R&D post

Our friends over at Flow State put out their quarterly R&D post (for "founding members" only).

Here are some of the highlights:

  • Flow State surpassed 40,000 total subscribers.
  • Their main revenue growth strategy in 2025 is the sponsor booking page that we built for them.
  • They now use Fourthwall for their merch.
  • In response to some criticisms of Spotify, they're considering creating an indie streaming service – "Flow State Radio" – that pays out better.

It's an interesting question what will be valuable post-AI. This recent exchange from Levels was interesting to us:

  • Flow State has been a lowkey daily useful service for many for years now. The brand is well-loved.
  • There could be a better visual system. And there's room for more beyond just an email.
  • But that's an interesting product to watch for the post-AI future.